Finish Line brand profile in the United States 2022
When it comes to sports and outdoor online shop users, brand awareness of Finish Line is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Finish Line in the United States?
In total, 19% of U.S. sports and outdoor online shop users say they like Finish Line. However, in actuality, among the 59% of U.S. respondents who know Finish Line, 32% of people like the brand.
What is the usage share of Finish Line in the United States?
All in all, 14% of sports and outdoor online shop users in the United States use Finish Line. That means, of the 59% who know the brand, 24% use them.
How loyal are the customers of Finish Line?
Around 10% of sports and outdoor online shop users in the United States say they are likely to use Finish Line again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Finish Line in the United States?
In June 2022, about 12% of U.S. sports and outdoor online shop users had heard about Finish Line in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Finish Line in the United States.
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