Thailand: E-comm household appliance buyers by income

People with a high income made up 44.3 percent of e-commerce purchases of household appliances in Thailand in 2002, while people with low income accounted for only 24.8 percent.

Share of eCommerce consumers of household appliances in Thailand in 2020, by income

Characteristic	Share of consumers
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Supplementary notes

*Data provided by Statista Market Outlook are estimates
The eCommerce market segment Household Appliances covers online sales of long-lived electronic home appliances. These are, for example, major domestic appliances white goods such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market segment. Electronic home appliances can be purchased via a variety of online platforms, including internet retailers (amazon.com), furniture stores (ikea.com) or from electronic retailers (bestbuy.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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