Thailand: E-comm household appliance buyers by age

The share of ecommerce consumers of household appliances in Thailand varied considerably among age groups in 2020. Most likely to buy household appliances were people aged between 35-44 years, followed by people between 25-24 years and 34-55 years both making up 24.3 percent of all purchases.

Share of eCommerce consumers of household appliances in Thailand in 2020, by age

Characteristic	Share of consumers
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Supplementary notes

*Data provided by Statista Market Outlook are estimates
The eCommerce market segment Household Appliances covers online sales of long-lived electronic home appliances. These are, for example, major domestic appliances white goods such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market segment. Electronic home appliances can be purchased via a variety of online platforms, including internet retailers (amazon.com), furniture stores (ikea.com) or from electronic retailers (bestbuy.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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