Europe: beer market volume growth 2019-2028

Over the last two observations, the volume change, at home is forecast to significantly increase in all segments. Comparing the two different segments for the year 2028, the segment 'Non-Alcoholic Beer' leads the ranking with 3.59 percent. Contrastingly, 'Alcoholic Beer' is ranked last, with 1.12 percent. Their difference, compared to Non-Alcoholic Beer, lies at 2.47 percentage points.

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Annual volume growth of the European beer market from 2019 to 2028

Characteristic	Non-Alcoholic Beer	Alcoholic Beer
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

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