Columbia brand profile in the United States 2023
How high is the brand awareness of Columbia in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Columbia is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Columbia in the United States?
In total, 35 percent of U.S. sports and outdoor online shop users say they like Columbia. However, in actuality, among the 78 percent of U.S. respondents who know Columbia, 45 percent of people like the brand.
What is the usage share of Columbia in the United States?
All in all, 24 percent of sports and outdoor online shop users in the United States use Columbia. That means, of the 78 percent who know the brand, 31 percent use them.
How loyal are the customers of Columbia?
Around 19 percent of sports and outdoor online shop users in the United States say they are likely to use Columbia again. Set in relation to the 24 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Columbia in the United States?
In August and September 2023, about 22 percent of U.S. sports and outdoor online shop users had heard about Columbia in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around Columbia in the United States.
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