Bass Pro Shops brand profile in the United States 2023
How high is the brand awareness of Bass Pro Shops in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Bass Pro Shops is at 80 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bass Pro Shops in the United States?
In total, 30 percent of U.S. sports and outdoor online shop users say they like Bass Pro Shops. However, in actuality, among the 80 percent of U.S. respondents who know Bass Pro Shops, 38 percent of people like the brand.
What is the usage share of Bass Pro Shops in the United States?
All in all, 23 percent of sports and outdoor online shop users in the United States use Bass Pro Shops. That means, of the 80 percent who know the brand, 29 percent use them.
How loyal are the customers of Bass Pro Shops?
Around 17 percent of sports and outdoor online shop users in the United States say they are likely to use Bass Pro Shops again. Set in relation to the 23 percent usage share of the brand, this means that 74 percent of their customers show loyalty to the brand.
What's the buzz around Bass Pro Shops in the United States?
In August and September 2023, about 30 percent of U.S. sports and outdoor online shop users had heard about Bass Pro Shops in the media, on social media, or in advertising over the past three months. Of the 80 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Bass Pro Shops in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
