Academy brand profile in the United States 2023
How high is the brand awareness of Academy in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Academy is at 55 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Academy in the United States?
In total, 28 percent of U.S. sports and outdoor online shop users say they like Academy. However, in actuality, among the 55 percent of U.S. respondents who know Academy, 51 percent of people like the brand.
What is the usage share of Academy in the United States?
All in all, 23 percent of sports and outdoor online shop users in the United States use Academy. That means, of the 55 percent who know the brand, 42 percent use them.
How loyal are the customers of Academy?
Around 20 percent of sports and outdoor online shop users in the United States say they are likely to use Academy again. Set in relation to the 23 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around Academy in the United States?
In August and September 2023, about 24 percent of U.S. sports and outdoor online shop users had heard about Academy in the media, on social media, or in advertising over the past three months. Of the 55 percent who know the brand, that's 44 percent, meaning at the time of the survey there's some buzz around Academy in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
