The RealReal brand profile in the United States 2022
When it comes to second-hand apparel online shop users, brand awareness of The RealReal is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The RealReal in the United States?
In total, 10% of U.S. second-hand apparel online shop users say they like The RealReal. However, in actuality, among the 37% of U.S. respondents who know The RealReal, 27% of people like the brand.
What is the usage share of The RealReal in the United States?
All in all, 8% of second-hand apparel online shop users in the United States use The RealReal. That means, of the 37% who know the brand, 22% use them.
How loyal are the customers of The RealReal?
Around 6% of second-hand apparel online shop users in the United States say they are likely to use The RealReal again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around The RealReal in the United States?
In June 2022, about 10% of U.S. second-hand apparel online shop users had heard about The RealReal in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around The RealReal in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.