Goodfair brand profile in the United States 2022
When it comes to second-hand apparel online shop users, brand awareness of Goodfair is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goodfair in the United States?
In total, 16% of U.S. second-hand apparel online shop users say they like Goodfair. However, in actuality, among the 37% of U.S. respondents who know Goodfair, 43% of people like the brand.
What is the usage share of Goodfair in the United States?
All in all, 13% of second-hand apparel online shop users in the United States use Goodfair. That means, of the 37% who know the brand, 35% use them.
How loyal are the customers of Goodfair?
Around 9% of second-hand apparel online shop users in the United States say they are likely to use Goodfair again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Goodfair in the United States?
In June 2022, about 11% of U.S. second-hand apparel online shop users had heard about Goodfair in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Goodfair in the United States.
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