AutoTrader brand profile in the United States 2022
How high is the brand awareness of AutoTrader in the United States?
When it comes to car and motorcycle online shop users, brand awareness of AutoTrader is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AutoTrader in the United States?
In total, 30% of U.S. car and motorcycle online shop users say they like AutoTrader. However, in actuality, among the 65% of U.S. respondents who know AutoTrader, 46% of people like the brand.
What is the usage share of AutoTrader in the United States?
All in all, 25% of car and motorcycle online shop users in the United States use AutoTrader. That means, of the 65% who know the brand, 38% use them.
How loyal are the customers of AutoTrader?
Around 21% of car and motorcycle online shop users in the United States say they are likely to use AutoTrader again. Set in relation to the 25% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around AutoTrader in the United States?
In July 2022, about 24% of U.S. car and motorcycle online shop users had heard about AutoTrader in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around AutoTrader in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of AutoTrader is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AutoTrader in the United States?
In total, 30% of U.S. car and motorcycle online shop users say they like AutoTrader. However, in actuality, among the 65% of U.S. respondents who know AutoTrader, 46% of people like the brand.
What is the usage share of AutoTrader in the United States?
All in all, 25% of car and motorcycle online shop users in the United States use AutoTrader. That means, of the 65% who know the brand, 38% use them.
How loyal are the customers of AutoTrader?
Around 21% of car and motorcycle online shop users in the United States say they are likely to use AutoTrader again. Set in relation to the 25% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around AutoTrader in the United States?
In July 2022, about 24% of U.S. car and motorcycle online shop users had heard about AutoTrader in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around AutoTrader in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
