ZARA brand profile in the United States 2023
How high is the brand awareness of ZARA in the United States?
When it comes to fashion online shop users, brand awareness of ZARA is at 57 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in the United States?
In total, 22 percent of U.S. fashion online shop users say they like ZARA. However, in actuality, among the 57 percent of U.S. respondents who know ZARA, 39 percent of people like the brand.
What is the usage share of ZARA in the United States?
All in all, 19 percent of fashion online shop users in the United States use ZARA. That means, of the 57 percent who know the brand, 33 percent use them.
How loyal are the customers of ZARA?
Around 16 percent of fashion online shop users in the United States say they are likely to use ZARA again. Set in relation to the 19 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.
What's the buzz around ZARA in the United States?
In September 2023, about 16 percent of U.S. fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around ZARA in the United States.
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