Target brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of Target is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Target in the United States?
In total, 49% of U.S. fashion online shop users say they like Target. However, in actuality, among the 93% of U.S. respondents who know Target, 53% of people like the brand.
What is the usage share of Target in the United States?
All in all, 43% of fashion online shop users in the United States use Target. That means, of the 93% who know the brand, 46% use them.
How loyal are the customers of Target?
Around 35% of fashion online shop users in the United States say they are likely to use Target again. Set in relation to the 43% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Target in the United States?
In June 2022, about 36% of U.S. fashion online shop users had heard about Target in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Target in the United States.
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