SHEIN brand profile in the United States 2023
How high is the brand awareness of SHEIN in the United States?
When it comes to fashion online shop users, brand awareness of SHEIN is at 70 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.
How popular is SHEIN in the United States?
In total, 31 percent of U.S. fashion online shop users say they like SHEIN. However, in actuality, among the 70 percent of U.S. respondents who know SHEIN, 44 percent of people like the brand.
What is the usage share of SHEIN in the United States?
All in all, 28 percent of fashion online shop users in the United States use SHEIN. That means, of the 70 percent who know the brand, 40 percent use them.
How loyal are the customers of SHEIN?
Around 24 percent of fashion online shop users in the United States say they are likely to use SHEIN again. Set in relation to the 28 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around SHEIN in the United States?
In September 2023, about 30 percent of U.S. fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 70 percent who know the brand, that's 43 percent, meaning at the time of the survey there's some buzz around SHEIN in the United States.
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