How high is the brand awareness of QVC in the United States? When it comes to fashion online shop users, brand awareness of QVC is at 55% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is QVC in the United States? In total, 10% of U.S. fashion online shop users say they like QVC. However, in actuality, among the 55% of U.S. respondents who know QVC, 18% of people like the brand.
What is the usage share of QVC in the United States? All in all, 8% of fashion online shop users in the United States use QVC. That means, of the 55% who know the brand, 15% use them.
How loyal are the customers of QVC? Around 5% of fashion online shop users in the United States say they are likely to use QVC again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around QVC in the United States? In June 2022, about 7% of U.S. fashion online shop users had heard about QVC in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around QVC in the United States.
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QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 12, 2022). QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states
Statista. "QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022." Chart. July 12, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states
Statista. (2022). QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states
Statista. "Qvc Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in The United States in 2022." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states
Statista, QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states (last visited September 27, 2024)
QVC brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the United States in 2022 [Graph], Statista, July 12, 2022. [Online]. Available: https://www.statista.com/forecasts/1241195/qvc-fashion-online-shops-brand-profile-in-the-united-states