Primark brand profile in the United States 2023

How high is the brand awareness of Primark in the United States?
When it comes to fashion online shop users, brand awareness of Primark is at 38 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Primark in the United States?
In total, 10 percent of U.S. fashion online shop users say they like Primark. However, in actuality, among the 38 percent of U.S. respondents who know Primark, 26 percent of people like the brand.

What is the usage share of Primark in the United States?
All in all, 10 percent of fashion online shop users in the United States use Primark. That means, of the 38 percent who know the brand, 26 percent use them.

How loyal are the customers of Primark?
Around 7 percent of fashion online shop users in the United States say they are likely to use Primark again. Set in relation to the 10 percent usage share of the brand, this means that 70 percent of their customers show loyalty to the brand.

What's the buzz around Primark in the United States?
In September 2023, about 8 percent of U.S. fashion online shop users had heard about Primark in the media, on social media, or in advertising over the past three months. Of the 38 percent who know the brand, that's 21 percent, meaning at the time of the survey there's little buzz around Primark in the United States.

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