Nordstrom Rack brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of Nordstrom Rack is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nordstrom Rack in the United States?
In total, 18% of U.S. fashion online shop users say they like Nordstrom Rack. However, in actuality, among the 61% of U.S. respondents who know Nordstrom Rack, 30% of people like the brand.
What is the usage share of Nordstrom Rack in the United States?
All in all, 10% of fashion online shop users in the United States use Nordstrom Rack. That means, of the 61% who know the brand, 16% use them.
How loyal are the customers of Nordstrom Rack?
Around 7% of fashion online shop users in the United States say they are likely to use Nordstrom Rack again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Nordstrom Rack in the United States?
In June 2022, about 9% of U.S. fashion online shop users had heard about Nordstrom Rack in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Nordstrom Rack in the United States.
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