Nordstrom brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of Nordstrom is at 73% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nordstrom in the United States?
In total, 24% of U.S. fashion online shop users say they like Nordstrom. However, in actuality, among the 73% of U.S. respondents who know Nordstrom, 33% of people like the brand.
What is the usage share of Nordstrom in the United States?
All in all, 17% of fashion online shop users in the United States use Nordstrom. That means, of the 73% who know the brand, 23% use them.
How loyal are the customers of Nordstrom?
Around 12% of fashion online shop users in the United States say they are likely to use Nordstrom again. Set in relation to the 17% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Nordstrom in the United States?
In June 2022, about 14% of U.S. fashion online shop users had heard about Nordstrom in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Nordstrom in the United States.
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