Macy's brand profile in the United States 2022
How high is the brand awareness of Macy's in the United States?
When it comes to fashion online shop users, brand awareness of Macy's is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Macy's in the United States?
In total, 42% of U.S. fashion online shop users say they like Macy's. However, in actuality, among the 90% of U.S. respondents who know Macy's, 47% of people like the brand.
What is the usage share of Macy's in the United States?
All in all, 32% of fashion online shop users in the United States use Macy's. That means, of the 90% who know the brand, 36% use them.
How loyal are the customers of Macy's?
Around 24% of fashion online shop users in the United States say they are likely to use Macy's again. Set in relation to the 32% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Macy's in the United States?
In June 2022, about 33% of U.S. fashion online shop users had heard about Macy's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Macy's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Macy's is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Macy's in the United States?
In total, 42% of U.S. fashion online shop users say they like Macy's. However, in actuality, among the 90% of U.S. respondents who know Macy's, 47% of people like the brand.
What is the usage share of Macy's in the United States?
All in all, 32% of fashion online shop users in the United States use Macy's. That means, of the 90% who know the brand, 36% use them.
How loyal are the customers of Macy's?
Around 24% of fashion online shop users in the United States say they are likely to use Macy's again. Set in relation to the 32% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Macy's in the United States?
In June 2022, about 33% of U.S. fashion online shop users had heard about Macy's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Macy's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
