American Eagle brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of American Eagle is at 81% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is American Eagle in the United States?
In total, 36% of U.S. fashion online shop users say they like American Eagle. However, in actuality, among the 81% of U.S. respondents who know American Eagle, 44% of people like the brand.
What is the usage share of American Eagle in the United States?
All in all, 28% of fashion online shop users in the United States use American Eagle. That means, of the 81% who know the brand, 35% use them.
How loyal are the customers of American Eagle?
Around 23% of fashion online shop users in the United States say they are likely to use American Eagle again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around American Eagle in the United States?
In June 2022, about 24% of U.S. fashion online shop users had heard about American Eagle in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around American Eagle in the United States.
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