ULTA brand profile in the United States 2023
How high is the brand awareness of ULTA in the United States?
When it comes to beauty and health online shop users, brand awareness of ULTA is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ULTA in the United States?
In total, 40 percent of U.S. beauty and health online shop users say they like ULTA. However, in actuality, among the 78 percent of U.S. respondents who know ULTA, 51 percent of people like the brand.
What is the usage share of ULTA in the United States?
All in all, 31 percent of beauty and health online shop users in the United States use ULTA. That means, of the 78 percent who know the brand, 40 percent use them.
How loyal are the customers of ULTA?
Around 27 percent of beauty and health online shop users in the United States say they are likely to use ULTA again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around ULTA in the United States?
In September 2023, about 30 percent of U.S. beauty and health online shop users had heard about ULTA in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around ULTA in the United States.
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