The Body Shop brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of The Body Shop is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in the United States?
In total, 16% of U.S. beauty and health online shop users say they like The Body Shop. However, in actuality, among the 52% of U.S. respondents who know The Body Shop, 31% of people like the brand.
What is the usage share of The Body Shop in the United States?
All in all, 10% of beauty and health online shop users in the United States use The Body Shop. That means, of the 52% who know the brand, 19% use them.
How loyal are the customers of The Body Shop?
Around 8% of beauty and health online shop users in the United States say they are likely to use The Body Shop again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around The Body Shop in the United States?
In June 2022, about 9% of U.S. beauty and health online shop users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around The Body Shop in the United States.
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