Rite Aid brand profile in the United States 2023
How high is the brand awareness of Rite Aid in the United States?
When it comes to beauty and health online shop users, brand awareness of Rite Aid is at 79 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rite Aid in the United States?
In total, 24 percent of U.S. beauty and health online shop users say they like Rite Aid. However, in actuality, among the 79 percent of U.S. respondents who know Rite Aid, 30 percent of people like the brand.
What is the usage share of Rite Aid in the United States?
All in all, 19 percent of beauty and health online shop users in the United States use Rite Aid. That means, of the 79 percent who know the brand, 24 peercent use them.
How loyal are the customers of Rite Aid?
Around 14 percent of beauty and health online shop users in the United States say they are likely to use Rite Aid again. Set in relation to the 19 percent usage share of the brand, this means that 74 percent of their customers show loyalty to the brand.
What's the buzz around Rite Aid in the United States?
In September 2023, about 17 percent of U.S. beauty and health online shop users had heard about Rite Aid in the media, on social media, or in advertising over the past three months. Of the 79 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around Rite Aid in the United States.
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