IPSY brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of IPSY is at 47% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IPSY in the United States?
In total, 15% of U.S. beauty and health online shop users say they like IPSY. However, in actuality, among the 47% of U.S. respondents who know IPSY, 32% of people like the brand.
What is the usage share of IPSY in the United States?
All in all, 11% of beauty and health online shop users in the United States use IPSY. That means, of the 47% who know the brand, 23% use them.
How loyal are the customers of IPSY?
Around 8% of beauty and health online shop users in the United States say they are likely to use IPSY again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around IPSY in the United States?
In June 2022, about 13% of U.S. beauty and health online shop users had heard about IPSY in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around IPSY in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.