FragranceNet brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of FragranceNet is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FragranceNet in the United States?
In total, 10% of U.S. beauty and health online shop users say they like FragranceNet. However, in actuality, among the 35% of U.S. respondents who know FragranceNet, 29% of people like the brand.
What is the usage share of FragranceNet in the United States?
All in all, 8% of beauty and health online shop users in the United States use FragranceNet. That means, of the 35% who know the brand, 23% use them.
How loyal are the customers of FragranceNet?
Around 5% of beauty and health online shop users in the United States say they are likely to use FragranceNet again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around FragranceNet in the United States?
In June 2022, about 8% of U.S. beauty and health online shop users had heard about FragranceNet in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around FragranceNet in the United States.
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