Dermstore brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of Dermstore is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dermstore in the United States?
In total, 7% of U.S. beauty and health online shop users say they like Dermstore. However, in actuality, among the 26% of U.S. respondents who know Dermstore, 27% of people like the brand.
What is the usage share of Dermstore in the United States?
All in all, 5% of beauty and health online shop users in the United States use Dermstore. That means, of the 26% who know the brand, 19% use them.
How loyal are the customers of Dermstore?
Around 3% of beauty and health online shop users in the United States say they are likely to use Dermstore again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Dermstore in the United States?
In June 2022, about 5% of U.S. beauty and health online shop users had heard about Dermstore in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Dermstore in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.