ColourPop brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of ColourPop is at 33% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ColourPop in the United States?
In total, 13% of U.S. beauty and health online shop users say they like ColourPop. However, in actuality, among the 33% of U.S. respondents who know ColourPop, 39% of people like the brand.
What is the usage share of ColourPop in the United States?
All in all, 11% of beauty and health online shop users in the United States use ColourPop. That means, of the 33% who know the brand, 33% use them.
How loyal are the customers of ColourPop?
Around 7% of beauty and health online shop users in the United States say they are likely to use ColourPop again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around ColourPop in the United States?
In June 2022, about 9% of U.S. beauty and health online shop users had heard about ColourPop in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around ColourPop in the United States.
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