Bath & Body Works brand profile in the United States 2023
How high is the brand awareness of Bath & Body Works in the United States?
When it comes to beauty and health online shop users, brand awareness of Bath & Body Works is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bath & Body Works in the United States?
In total, 55 percent of U.S. beauty and health online shop users say they like Bath & Body Works. However, in actuality, among the 87 percent of U.S. respondents who know Bath & Body Works, 63 percent of people like the brand.
What is the usage share of Bath & Body Works in the United States?
All in all, 48 percent of beauty and health online shop users in the United States use Bath & Body Works. That means, of the 87 percent who know the brand, 55 percent use them.
How loyal are the customers of Bath & Body Works?
Around 41 percent of beauty and health online shop users in the United States say they are likely to use Bath & Body Works again. Set in relation to the 48 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.
What's the buzz around Bath & Body Works in the United States?
In September 2023, about 40 percent of U.S. beauty and health online shop users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 46 percent, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.
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