Amway brand profile in the United States 2023
How high is the brand awareness of Amway in the United States?
When it comes to beauty and health online shop users, brand awareness of Amway is at 47 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amway in the United States?
In total, 14 percent of U.S. beauty and health online shop users say they like Amway. However, in actuality, among the 47 percent of U.S. respondents who know Amway, 30 percent of people like the brand.
What is the usage share of Amway in the United States?
All in all, 14 percent of beauty and health online shop users in the United States use Amway. That means, of the 47 percent who know the brand, 30 percent use them.
How loyal are the customers of Amway?
Around 11 percent of beauty and health online shop users in the United States say they are likely to use Amway again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Amway in the United States?
In September 2023, about 15 percent of U.S. beauty and health online shop users had heard about Amway in the media, on social media, or in advertising over the past three months. Of the 47 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Amway in the United States.
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