Beauty/personal care purchases by brand in the U.S. 2023

Published by
Alexander Kunst,
Aug 24, 2023
The displayed data on beauty/personal care purchases by brand shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 51 percent of respondents answered the question "Which of the following brands have you purchased in the last 12 months?" with "Dove".

Beauty/personal care purchases by brand in the United States in 2023

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Number of respondents

826 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased skin/body care, shower/wash, or hair care products and know at least one of the named brands

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following brands have you purchased in the last 12 months?"

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