Beauty/personal care purchase online channels in the U.S. 2023

Published by
Alexander Kunst,
Aug 24, 2023
The displayed data on beauty/personal care purchase online channels shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 37 percent of respondents answered the question "In which online stores have you purchased cosmetics and body care products in the last 12 months?" with "Marketplace (e.g., Amazon, eBay, Taobao)".

Beauty/personal care purchase online channels in the United States in 2023

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Number of respondents

965 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased beauty/personal care products

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which online stores have you purchased cosmetics and body care products in the last 12 months?"

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