Thailand: restaurant delivery penetration rate 2019-2028

The penetration rate in the 'Restaurant Delivery' segment of the online food delivery market in Thailand was forecast to continuously increase between 2024 and 2028 by in total 2.1 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 20.38 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Restaurant Delivery' segment of the online food delivery market was continuously increasing over the past years.

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Penetration rate of the restaurant delivery market in Thailand from 2019 to 2028

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Restaurant-to-Consumer Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The aggregation services collect the menus of independent restaurants and specialized delivery services. In other words, they merely lay the technical foundation for the searchability of restaurants and the processing of transactions. The restaurant itself takes care of the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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