Thailand: platform delivery penetration rate 2019-2028

The penetration rate in the 'Platform Delivery' segment of the online food delivery market in Thailand was forecast to continuously increase between 2024 and 2028 by in total 3.1 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 20.06 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Platform Delivery' segment of the online food delivery market was continuously increasing over the past years.

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Penetration rate of the platform delivery market in Thailand from 2019 to 2028

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Platform-to-Consumer Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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