Furniture & appliances e-commerce users by age Russia 2020

People aged 35 to 44 years made up the largest share of furniture and appliance e-commerce users in Russia in 2020 at 27.9 percent. Consumers aged 18 to 24 years made up the smallest share at 9.6 percent.

Share of users of furniture and appliances e-commerce in Russia in 2020, by age

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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