Russia: e-commerce user share by income 2021

Concerning the three income groups, the group of medium income has the largest share with 35.45 percent. Contrastingly, the group of low income is ranked last, with 30.24 percent. Thereby the difference to the medium income lies at 5.21 percentage points.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in the Philippines regarding share in the e-commerce market as a whole and a ranking of subsegments in Indonesia regarding revenue in the segment Fashion .

Share of e-commerce users in Russia in 2021, by income

Characteristic	User share
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Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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