Online food delivery users by income Indonesia 2021

Concerning the three selected segments, the segment high income has the largest user share of the online food delivery market in Indonesia with 45.26 percent. Contrastingly, low income is ranked last, with 21.28 percent. Their difference, compared to high income, lies at 23.98 percentage points.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the event tickets segment of the eservices market and a ranking by country regarding revenue in the fitness segment of the eservices market.

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User share of the online food delivery market in Indonesia in 2021, by income

Characteristic	Share of users
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Supplementary notes

The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace.
Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.
Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).
All revenue figures refer to Gross Merchandise Value (GMV).

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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