Sources of inspiration for new products in the Netherlands 2024

"Search engines (e.g., Google)" and "Friends and acquaintances" are the top two answers among Dutch consumers in our survey on the subject of "Sources of inspiration for new products".
The survey was conducted online among 2,014 respondents in the Netherlands, in 2024.

Sources of inspiration for new products in the Netherlands as of December 2024

Characteristic	Share of respondents
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Number of respondents

2,014 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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