Primary bank by company / brand in the Netherlands 2024

We asked Dutch consumers about "Primary bank by company / brand" and found that "ING" takes the top spot, while "KNAB" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 2,016 consumers in the Netherlands. Looking to gain valuable insights about banking customers across the globe? Check out our reports about consumers of banking brands worldwide. These reports offer the readers a comprehensive overview of banking customers: who they are; what they like; what they think; and how to reach them.

Primary bank by company / brand in the Netherlands as of December 2024

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Number of respondents

2,016 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "At which of these banks is the account held that you primarily use?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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