Importance of luxury/premium products by category in Brazil 2024

Published by
Umair Bashir,
Jan 30, 2025
45 percent of Brazilian respondents answer our survey on "Importance of luxury/premium products by category" with "Clothing". The survey was conducted in 2024, among 2,020 consumers.

Importance of luxury/premium products by category in Brazil as of December 2024

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Source

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Number of respondents

2,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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