Poland: traditional radio number of users 2020-2029

The number of radio listeners in the 'Traditional Radio' segment of the media market in Poland was forecast to continuously decrease between 2024 and 2029 by in total 0.1 million users (-0.37 percent). After the ninth consecutive decreasing year, the number of radio listeners is estimated to reach 26.75 million users and therefore a new minimum in 2029.

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Number of users of traditional radio in Poland from 2020 to 2029 (in millions)

Characteristic	Number of listeners in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Traditional radio refers to the broadcasting of audio content via radio frequency waves to reach listeners, typically through AM and FM stations. It encompasses the transmission of music, news, talk shows, and other programming to a wide audience, often in real-time. Traditional radio remains a popular medium for entertainment, information, and communication, offering diverse content tailored to different demographics and interests.

Structure:

The Traditional Radio market comprises revenue generated from advertising aired on AM and FM stations, serving as a vital platform for businesses to reach audiences through audio commercials and sponsorships. Additionally, Public Radio Licence Fees contribute to the market, supporting the operations of non-commercial radio stations that provide educational, cultural, and community-focused programming.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Market numbers for Traditional Radio Advertising can also be found in the Audio Advertising market. Key players in the market are companies, such as iHeartMedia, Audacy Inc., and Cumulus Media Inc.

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