![Koen van Gelder](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2551_1704790553.png)
Instagram usage by online stores in the UK by segment in 2020
91% of the top 500 online shops in the UK that are selling products mainly in the category Fashion, and for which information about social media usage was researched, have a profile on Instagram. This represents the maximum percentage among all categories that were considered in the analysis.