Amazon.com, Inc.: Share of e-commerce revenues in total revenues 2020

First party e-commerce net sales generated by online stores of Amazon.com, Inc. represented approximately 51% of the total net sales of Amazon.com, Inc. in 2020. The E-Commerce net sales do not include income from subscription services and provisions for third party sales and fulfillment. Amazon.com, Inc. seeks to be Earth’s most customer-centric company. They are guided by four principles: customer obsession rather than competitor focus, passion forinvention, commitment to operational excellence, and long-term thinking. In each of their segments, they serve their primary customer sets, consisting of consumers, sellers, developers, enterprises, and content creators. In addition, they provide services, such as advertising to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising. They serve consumers through their online and physical stores and focus on selection, price, and convenience. They design their stores to enable hundreds of millions of unique products to be sold by them and by third parties across dozens of product categories. Customers access their offerings through Amazon's websites, mobile apps, Alexa, devices, streaming, and physically visiting their stores.