Share of e-commerce net sales in total revenue of Apple, Inc. in 2020

First party e-commerce net sales generated by online stores of Apple, Inc. represented approximately 12% of the total net sales of Apple, Inc. in 2020. Apple, Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September. The Company is a California corporation established in 1977. The Company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets.

First-party e-commerce net sales share in total revenues of Apple, Inc. (in billion US-Dollar)

Characteristic	Revenue in billion US-Dollar
Other revenue	241.7
First party E-Commerce net sales	32.8

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Release date

September 2021

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Region

Worldwide

Survey time period

2020

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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