Top 10 online stores by SEA budgets in 2020 in the United Kingdom

Amazon.co.uk is leading the ranking of the top online stores by SEA budgets in 2020 in the UK, with an estimated budget of US$83.9 million in the UK only, followed by Wayfair.co.uk with US$76.7 million. Third place is taken by Johnlewis.com with US$57 million. Argos.co.uk is on the fourth position with US$ 54.5 million in 2020 in the UK.

For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.

Top 10 online stores by SEA budgets in 2020 in the UK (in million US-Dollar)

Characteristic	SEA budgets in million US-Dollar
amazon.co.uk	83.9
wayfair.co.uk	76.7
johnlewis.com	57
argos.co.uk	54.5
currys.co.uk	37.5
dunelm.com	34.5
victorianplumbing.co.uk	29.6
superdrug.com	28.6
marksandspencer.com	24.6
mandmdirect.com	18.6

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Release date

2021

More information

Region

United Kingdom

Survey time period

2020

Supplementary notes

The SEA budget of an online store in a country represents the spendings to appear as sponsored results in search engines in response to defined search terms and keywords. It is estimated by ecommerceDB analysts based on several KPIs of the online shops.

For more information please visit our methodology page on ecommerceDB.com.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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