Top 10 online stores by SEA budgets in 2020 in the United States

Wayfair.com is leading the ranking of the top online stores by SEA budgets in 2020 in the U.S., with an estimated budget of US$314.3 million in the U.S. only, followed by Walmart.com with US$296.4 million. Third place is taken by Amazon.com with US$243 million. Homedepot.com is on the fourth position with US$ 142.8 million in 2020 in the U.S..

For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.

Top 10 online stores by SEA budgets in 2020 in the U.S. (in million US-Dollar)

Characteristic	SEA budgets in million US-Dollar
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Supplementary notes

The SEA budget of an online store in a country represents the spendings to appear as sponsored results in search engines in response to defined search terms and keywords. It is estimated by ecommerceDB analysts based on several KPIs of the online shops.

For more information please visit our methodology page on ecommerceDB.com.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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