Amazon.de is leading the ranking of the top online stores by SEA budgets in 2020 in Germany, with an estimated budget of US$75.4 million in Germany only, followed by Real.de with US$19.9 million. Third place is taken by Otto.de with US$16.8 million. Wayfair.de is on the fourth position with US$ 14.5 million in 2020 in Germany.
For more information please visit ecommerceDB.com. The basis for this analysis are all online stores included in the ecommerceDB with information about SEA budgets calculated.
Top 10 online stores by SEA budgets in 2020 in Germany
(in million US-Dollar)
The SEA budget of an online store in a country represents the spendings to appear as sponsored results in search engines in response to defined search terms and keywords. It is estimated by ecommerceDB analysts based on several KPIs of the online shops.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (September 21, 2021). Top 10 online stores by SEA budgets in 2020 in Germany (in million US-Dollar) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany
ecommerceDB.com. "Top 10 online stores by SEA budgets in 2020 in Germany (in million US-Dollar)." Chart. September 21, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany
ecommerceDB.com. (2021). Top 10 online stores by SEA budgets in 2020 in Germany (in million US-Dollar). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany
ecommerceDB.com. "Top 10 Online Stores by Sea Budgets in 2020 in Germany (in Million Us-dollar)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany
ecommerceDB.com, Top 10 online stores by SEA budgets in 2020 in Germany (in million US-Dollar) Statista, https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany (last visited October 31, 2024)
Top 10 online stores by SEA budgets in 2020 in Germany (in million US-Dollar) [Graph], ecommerceDB.com, September 21, 2021. [Online]. Available: https://www.statista.com/forecasts/1218327/ecomdb-sea-budgets-germany
