Most offered online payment methods by online stores in the UK

Visa and Mastercard are the most frequently offered payment methods in UK e-commerce. 98% of the top 500 online shops by net sales in 2021 in the UK offer payment by these methods. Followed by Paypal with a percentage of 77%. American Express and Cash in advance also belong to the top 5 payment methods in UK e-commerce.

Share of online stores that offer the main payment methods in the United Kingdom in 2021 (in %)

Characteristic	Share of online stores in %
Visa	98.5%
Mastercard	98.5%
Paypal	77.3%
American Express	63.5%
Cash in advance	12%

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Release date

2022

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Region

United Kingdom

Survey time period

2021

Supplementary notes

Base: Top 500 online stores by net sales in the UK in 2020 for which payment information is available.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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