Germany top 5 shopsoftware providers used by online stores

Magento is the most frequently used shopsoftware in German e-commerce. 19% of the top 500 online shops by net sales in 2020 in Germany for which shopsoftware information is available and known use Magento as a shopsoftware. Followed by Shopware and Salesforce Commerce Cloud with percentages of 15%. OXID EShop and SAP Commerce also belong to the top 5 shopsoftware in German e-commerce.

Share of online stores that use the main shopsoftware providers in Germany in 2020 (in %)

Characteristic	Share of online stores in %
Magento	19.4%
Shopware	14.9%
Salesforce Commerce Cloud	12%
OXID EShop	10.3%
SAP Commerce	6.6%

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Release date

2021

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Region

Germany

Survey time period

2020

Supplementary notes

Base: Top 500 online stores by net sales in Germany in 2020 for which shopsoftware information is available and known.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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