UK: top wine & liquor online stores 2022

Naked Wines was the leading online shop in the wine and liquor segment in the United Kingdom in 2023, followed in the ranking by majestic.co.uk and waitrosecellar.com. Revenues generated in the UK accounted for approximately 39 percent of Naked Wines' global revenues in 2023.

Wine online

While wine e-commerce has not been widely adopted, the pandemic has challenged this status quo. Online beer, wine, and spirits in the UK recorded a whopping 143 percent increase in sales in January 2021. However, by June of the following year, sales growth of alcohol e-commerce had already gone in the negative territory. Nevertheless, wine e-commerce is poised to continue growing in the future. Globally, the market is forecast to generate e-commerce revenues reaching 14.8 billion U.S. dollars by 2027.

Wine in the United Kingdom

The United Kingdom ranks among the top five wine-consuming countries in the world. In 2022, nearly 13 million hectoliters of wine were consumed in the UK, compared to 19 million hectoliters consumed in Germany. However, due to its cold climate, the United Kingdom does not rank among the leading wine-producing countries.

Top online stores in the wine and liquor segment in the United Kingdom in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The shops that belong to the Wine & liquor specialists group focus on the sale of wine, liquor or both. Beverage shops with a wide assortment do not belong to this peer group.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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