Top online stores India 2023

As of 2023, Ajio.com was leading the e-commerce market in India with over 2.3 billion U.S. dollars in net sales, followed by jiomart.com with over 1.6 billion in sales. Apple’s own D2C website, apple.com, is also in the top 10 online stores in the country, with just over 300 billion USD in online revenues.

Market Growth and Projections

The B2C e-commerce market in India is witnessing substantial growth, reaching a market value of 65 billion U.S. dollars in 2022. The market size is projected to surge to 380 billion U.S. dollars by 2030. This growth can largely be attributed to the increasing internet in the world’s most populous country. Furthermore, the social commerce market in India is estimated to have reached 18 billion U.S. dollars in 2024, reflecting the influence of social media platforms like Facebook and Instagram in driving product sales.

E-commerce Logistics and Marketplace Dynamics

The e-commerce logistics market in India is significantly influenced by major players such as Flipkart, Amazon, and Delhivery, which collectively dominate the market. Moreover, Amazon Marketplace reported substantial revenue growth, surpassing 214.62 billion Indian rupees, indicating the robust performance of established e-commerce platforms in the Indian market.

Top online stores in India in 2023, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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