Germany: Top 5 DIY online stores 2023

In 2023, amazon was the leading online store for DIY products in Germany. In the country, the net revenue of amazon.com for the considered e-commerce segment was 1.3 billion U.S. dollars.

Top online stores in the DIY segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

Shops in the the DIY & home improvement specialist group sell the classic product line of a DIY & home improvement store. That means a wide range of products and not being a specialist in selling only one product class like tools or tiles.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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